Turkish Airlines which turns 85 years old this year unveils a fresh and stylish looking cabin crew uniforms. The new outfits are scheduled to replace the existing ones simultaneously with the opening of the Istanbul‘s 3rd airport, and the flag carrier’s curiously-awaited new lounge.
The global airline, which claims flying to more countries than any other company, worked with Milan-based designer Ettore Bilotta for the new uniforms. “When I started to design for Turkish Airlines, the first thing that inspired me was Istanbul” Billotta said, “This city has been a melting pot for art and civilization for centuries and has a rare richness as a common heritage of many cultures. I wanted to bring elements from traditional calligraphy and mosaics together with the new interpretations of Turkish motifs, which emphasize modern lines, into foulards and ties to reflect a contrast and duality.”
Inspired by many classic elements of Turkish design and culture, the new uniforms incorporate traditional patterns found in artisanal glassware, ceramics and calligraphy with contemporary textures and details, the company said in the press release. Unique and recognizable with a deep red and anthracite grey palette, the collection includes hats, gloves, dresses, bags and accessories.
Another key aspect of the project is that the uniforms of cabin, cockpit, flying chefs, and ground services will be streamlined under a single design approach to offer the passengers to live a holistic brand experience.
To launch the new look, the national carrier teamed up with globally renowned British photographer and artist, Miles Aldridge to shoot the new Turkish Airlines cabin uniform collection in Istanbul’s unique spots. “I was really inspired when I saw the uniforms as they hark back to a golden age of couture fashion from the 1950’s, but with a very contemporary twist. Again, it’s very much like my own work which is always referencing the past but very much being in today” Aldridge said.
